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published works

Here you'll find most of the things I've written over the span of my career. If it's still on the internet, it's in this archive. 

Peak •

6 Reasons to Drink Peak

In case you needed another reason to drink Peak, here's six:

BOOST YOUR MOOD

We're all human, so we're not guaranteed to feel happiest 24/7. But sipping on a Peak will help perk up your mood. Packed full of nootropics and good vibes, Peak is the mood-boosting beverage you need if you're in a slump.

CURE WRITERS BLOCK

Hit a wall and can't get past it? We know the feeling. Peak is here to help reboot your creativity and alleviate that writer's block. Our blend of nootropics will get your grey
Peak •

Dopamine for Dummies

If you’ve had a gander at our website or consumed any Peak content, you’ve probably heard us chat about dopamine. But what even is dopamine?

Dopamine is the chemical that enables communication between nerve cells. Although dopamine plays a key role in motor control, learning and even memory - it’s best known for making for you feel motivated, focused and more positive. It’s basically the MVP of brain function.

But dopamine has a bit of a naughty rep.

Dopamine is a key part of your brain’s rew
Peak •

Function Over Form: Drinks that make you feel

Gone are the days of buying a product for the advertised accompanying lifestyle. Nowadays, people are buying based on the fulfilment of their core needs. Consumers are looking to buy products that will positively impact their life, and not just dress it in a cute accessory. Brands need more than aesthetic packaging and a tasty product, it needs to deliver on the promise of an improved existence upon consumption.

Functional beverages are a type of drink marketed to highlight specific ingredients
Peak •

How (and Why) to Start Practising Mindfulness

We’re all very busy people, consumed with doing very important things.

For many of us, life is fast-paced and pretty chockablock with responsibilities. Paying more attention to the present moment seems like a waste of time when you have 101 things on the agenda.

But practising being more in the present can improve your well-being drastically. Some people call it meditation, some call it awareness, but most call it Mindfulness.

Professor Mark Williams, former director of the Oxford Mindfulness
Photo by cottonbro on Pexels
NEVERBLAND | Digital Product Studio •

How canned cocktails shook up the beverage industry

No one does sunshine quite like the Brits. Shirtless football hooligans, sticky humidity without a breath of air conditioning, and frankly far too many uncovered toes for my liking. But love it or loathe it, most of us will agree that the best thing the Brits do in Summertime is indulging in a refreshing beverage. Sure – an ice-cold lemonade will hit to spot, or a fruity Pimms, or even a cold crisp larger, but you know what would be even better?

A cheeky cocktail.
Peak •

How to Cure Your Burnout

Even if you’re uncertain of the definition of the word, you’ve probably experienced the effects.

Burnout is the feeling of complete emotional and physical exhaustion that often occurs after periods of elongated stress. Typically, burnout is associated with your career or in a professional environment.

According to the World Health Organisation, burnout is a syndrome resulting from workplace stress that has not been successfully managed. It’s characterised by three dimensions:
• None increased
Peak •

How to deal with 'hangxiety'

Whether you had one too many margaritas over the bank holiday weekend or a little too many sangrias at brunch, we’ve been there and we’ve got your back.

A hangover is one thing. Headaches, nausea and exhaustion are enough to make anyone say, “I’m never drinking again” when in all likelihood, you’ll be proclaiming the same again in a couple of weeks.

Headaches aside, we’re voting for hangxiety as the worst side effect of a rough hangover. It sneaks up on you. First, it’s just a sore head, then
Peak •

In The Mood: to Smell Happier!

Welcome to our new series called In The Mood, in which we’re exploring the mood industry to find other methods of mood enhancement. Stay tuned for mood-boosting brain hacks and products to pair with your Peak.

We’re a mood-boosting beverage company. You guys know that. But what about mood boosting deodorant?

Mood-boosting food and drink sort of makes sense to me. Ingest something = brain happy = mood boosted. Sure. But roll something under your pits and feel better? I’m confused but intrigued.
Peak •

Jacked Up: The Age of Adrenaline is Over

Love them or loathe them, the 1990s and early 2000s gave us some memorable trends - one of which was our obsession with adrenaline. Whether you were a self-confessed junkie or not, adrenaline was embedded in the culture of the nineties and early naughties.

The dawn of a new millennium drew in huge cultural change. Reality television entered the scene in the early 1990s with The Real World, which followed a group of teenagers relocated to a new city, facing the challenges of the young-adulthood
Peak •

Living: Cutting Down on Coffee & Alcohol

We all know that overconsumption of caffeine and alcohol isn’t good for you. For most of us, the occasional morning coffee or weekend cocktail is just a part of life. However, too much of a good thing can go bad and leave you feeling a little worse for wear.

Here are 4 reasons to ease up on your caffeine and alcohol intake and some of our tips to cut the sh*t.

Coffee and alcohol can drastically impact your mood. There's a reason those “don’t talk to me until I’ve had my coffee” people are grum
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